Mele’s Musings

Week of 11.17.08/Top Stories

BrandTrust/YouthAndBrands/OnlineShopping/OnlineBargainHunting
Trust as a Tangible Brand Attribute
Brands are built on authentic shared values.

newser
Survey: Youth Are Willing Companions to Online Advertisers
Youth love brands, but is that the same as loving the advertising?

flickr
Online Buyers Use Many Channels
The answer? Give consumers lots of options.

cartoonstock
2008 eHoliday Study - Pre-Holiday Results Released
Survey says what we all know [...]

Tags: authenticity, bargain hunters, brand, brand-builders, holiday, multi-channel, Online shoppers, online shopping, trust, values, youth

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

Other good articles this past week / 11.17.08

Issues of Interest
The Gen X Online Shopper
emarketer
Blogs and the Purchasing Decision
emarketer

 
Digital Marketing News
Facebook Tries to Woo Marketers
WSJ

 
Digital Commerce News
Retailers fare poorly in natural search results, Conductor study shows
internet retailer
Social media increasingly used by bargain hunters
biz report

 
Digital News and Trends
If RSS Is Niche Media, Why Use It?
emarketer
Carriers’ future uncertain in “Wild West” of mobile web
network world

 
Retail [...]

Tags: ad supported, blogs, cell phone carriers, digital music, Facebook, Gen X, instore mobile, mcommerce, mobile internet, mobile shopping, mobile web, natural search, Online shoppers, online shopping, RSS, search, Social Media, social shopping

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

Trust as a Tangible Brand Attribute

 
Brands are built on authentic shared values.
 
newser
Article excerpt:   How do you transform your company’s core values into a business asset you can see and feel? Investing in branding is a good start. Unfortunately, too many companies slow their efforts to a grinding halt after the rollout party to unveil the new website design and [...]

Tags: authentic, authenticity, brand-builders, brands, customer service, trust, values

Posted in Digital Marketing News, Issues of Interest | No Comments »

Survey: Youth Are Willing Companions to Online Advertisers

Youth love brands, but is that the same as loving the advertising?

flickr
Article excerpt: As any visit to a school full of Hollister- and Abercrombie-adorned students reveals, young people are brand-conscious. A new study shows that many young adults not only buy brands but also talk about them and add brand content to their [...]

Tags: ad sharing, brand loyalty, Engagement, pass-along, young consumers, youth

Posted in Digital Marketing News, Issues of Interest | No Comments »

Online Buyers Use Many Channels

The answer? Give consumers lots of options.

cartoonstock
Article excerpt: Amazon, eBay and MySimon all have their fans. Some online buyers in the US like to make their purchases direct from fixed-price third-party sites such as Amazon. Others like auction sites such as eBay or comparison shopping sites such as MySimon. However, no one [...]

Tags: comparison shopping, ecommerce, multi-channel, Online shoppers, online shopping, optimization

Posted in Digital Commerce News | No Comments »

2008 eHoliday Study — Pre-Holiday Results Released

Survey says what we all know - consumers are looking for bargains this year

flickr
Article excerpt: There has been much discussion of late about some rather stark monthly results and the implications for retail sales this holiday season. Last week we released to Shop.org Members the pre-holiday results of our annual Shop.org eHoliday Study (conducted [...]

Tags: bargain hunters, convenience, free shipping, holiday, online customer experience, Online shoppers, online shopping, value

Posted in Digital Commerce News, Retail and Product News | No Comments »

Week of 11.10.08 / Top Stories

GenX/AdSkipping/YouTubeFilms/FracturedCommunity
Where Is Generation X?
Gen X is now 25-44, reaching the core earning (and spending) age, and they are a very digital bunch!

Image: flickr.com
As Ratings Fall, Networks Take on Ad-Skipping
Are unskippable ads really the answer?

Image: flickr.com
Feature films coming to YouTube
YouTube has the audience.  Can it finally monetize them?

Image: youtube.com
The Fractured Web Community Impacts Marketing Focus
A small [...]

Posted in Digital Marketing News, General | No Comments »

Other good articles this past week / 11.10.08

Issues of Interest
Wired Women an Untapped Goldmine for Package Goods
adage.com
Digital Marketing News
Wall Street Grows Bearish On Online Ad Market, J.P.Morgan Slashes Outlook For Second Time In Two Months
mediapost.com
Facebook Corrals User Comments in Ads
emarketer.com
Antitrust concerns kill Yahoo-Google ad deal
news.cnet.com
Digital Commerce News
Reviews have potent influence, and retailers should court reviewers
internetretailer.com
Shoppers To Spend 1.9% More This Holiday, Compare [...]

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

Where Is Generation X?

Gen X is now 25-44, reaching the core earning (and spending) age, and they are a very digital bunch!

Image: flickr.com
Article excerpt:   They may have grown up listening to Nirvana’s “Smells Like Teen Spirit,” but a lot of things have changed since then. The Internet came along, for one. Generation X has come of age. No [...]

Tags: consumers, Digital Trends, Gen X

Posted in Digital Trends, Issues of Interest | No Comments »

As Ratings Fall, Networks Take on Ad-Skipping

Are unskippable ads really the answer?

Image: flickr.com
Article excerpt:  Digital Outlets Like Hulu, Joost and Veoh Obliged to Show Commercials. With DVR penetration knocking on 30%, much of America now views the ability to skip ads on TV as something approaching a birthright.  While they haven’t had much choice in the matter, the broadcast networks say [...]

Tags: ad skipping, consumer control, DVR, Hulu, Joost, online video, Veoh

Posted in Digital Marketing News, Digital Trends, Issues of Interest | No Comments »