Week of 11.17.08/Top Stories
November 20th, 2008 by Joe MeleTags: authenticity, bargain hunters, brand, brand-builders, holiday, multi-channel, Online shoppers, online shopping, trust, values, youth
BrandTrust/YouthAndBrands/OnlineShopping/OnlineBargainHunting
Trust as a Tangible Brand Attribute
Brands are built on authentic shared values.
Survey: Youth Are Willing Companions to Online Advertisers
Youth love brands, but is that the same as loving the advertising?

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Online Buyers Use Many Channels
The answer? Give consumers lots of options.

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2008 eHoliday Study - Pre-Holiday Results Released
Survey says what we all know - consumers are looking for bargains this year

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