Mele’s Musings

Week of 12.22.08/Top Stories

DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
In a media democracy, which advertising media is most influential?
People are consuming media from all sorts of places, and that is changing the way companies reach out to consumers.

thestorytellingshow
Mobile coupons, please
Perhaps the current bad economy will prove to be the mobile tipping point.

theequitykicker
 
Social & Marketing - authenticity and attention grabbing
What are the highest ideals in [...]

Tags: ad standrards, authentic, authenticity, Bike Hero, Clicks & Bricks, connected screens, customer service, Facebook, Gen X, Gen Y, IAB standards, in-store marketing, instore mobile, internet everywhere, magazines, media democracy, media multitasking, millenials, Mobile, mobile advertising, mobile applications, mobile coupons, mobile marketing, mobile shopping, multi-channel, multimedia, multitasking, Net Gen, online advertising, online media, online retail, physical and digital, retail, showrooms, simultaneous usage, social, Social advertising, social applications, social influence marketing, social marketing, social networking, Staples, text advertising, text messaging, texting, TV, tv and online, viral marketing, viral videos, Web 2.0

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

Other good articles this past week

Issues of Interest
Have Students Graduated from E-Mail?
Report: Over-the-top driving viewership
Study: Mothers Know Best for Online Shopping
All I Want for Tweetmas
 
Digital Marketing News
eMarketer’s Predictions for 2009
Online-Video Ads Show Slower Growth .Article
Online Marketers Wooing Minorities More
Comparison Site Visits Down 15 Percent From Last Season
Burger King’s Whopper of a Virginal Search Slip-up
 
Digital Commerce News
ComScore Sees No Overall [...]

Tags: Burger King, Christmas, college students, comparison shopping, comparison shopping sites, data, ecommerce, email, free shipping, Google, holiday, minorities, mommy bloggers, moms, multicultural marketing, net neutrality, online sales, online shopping, search, texting, TV, Twitter, video ads, Women, Yahoo

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

In a media democracy, which advertising media is most influential?

People are consuming media from all sorts of places, and that is changing the way companies reach out to consumers.

thestorytellingshow
Article links:
Deloitte survey shows we’re living in a “media democracy”
Musing:
I find it interesting, but not surprising, that Millenials and Gen X have a lot in common in the way of media consumption. Although the shift [...]

Tags: Gen X, Gen Y, magazines, media democracy, media multitasking, millenials, multi-channel, multimedia, multitasking, Net Gen, online advertising, online media, simultaneous usage, TV, tv and online

Posted in Digital Marketing News, Issues of Interest | No Comments »

Mobile coupons, please

Perhaps the current bad economy will prove to be the mobile tipping point.

theequitykicker
Article links:
Cents-Off Coupons and Other Special Deals, via Your Cellphone
Prime Time for Mobile Coupons
Why Won’t Mobile Marketing Learn From Online’s Lessons?
Musing:
Mobile programs in which users can get coupons sent to them based on their location, or based on signing up for a specific [...]

Tags: ad standrards, IAB standards, Mobile, mobile advertising, mobile applications, mobile coupons, mobile marketing, mobile shopping, text advertising, text messaging, texting

Posted in Digital Commerce News, Digital Marketing News | No Comments »

Social & Marketing – authenticity and attention grabbing

What are the highest ideals in marketing - being real, or doing things that grab eyeballs and get people to talk?

adweek
Article links:
Advertisers Face Hurdles on Social Networking Sites
Viral Video Hits Blur the Authenticity Line
The Secrets of Marketing in a Web 2.0 World
Retailers find Facebook friends in hopes of finding sales
Social Networks: Millions of Users, Not [...]

Tags: authentic, authenticity, Bike Hero, Facebook, social, Social advertising, social applications, social influence marketing, social marketing, social networking, viral marketing, viral videos, Web 2.0

Posted in Digital Marketing News | No Comments »

More on digital changing the in-store environment

Staples is joining the party, too. Digital signs, the availability of internet and wireless in stores, is forcing retailers to adapt.

daylife
Article link:
Staples to Revamp In-Store Marketing
Musing:
Please refer to my previous posting on this subject: Physical stores are changing because of digital interventions
Tweet This Post  Buzz This Post  Delicious This Post  [...]

Tags: Clicks & Bricks, connected screens, customer service, in-store marketing, instore mobile, internet everywhere, mobile applications, onilne retail, physical and digital, retail, showrooms, Staples

Posted in Digital Commerce News, Retail and Product News | No Comments »

Week of 12.15.08/Top Stories

DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
Physical store are changing because of digital interventions
Mobile applications, connected screens are all changing the physical retail business. More and more, stores are becoming showrooms. How does this change the way we market and sell?

business week
 
Why most marketing-driven widgets and apps are doomed to fail - they are not ads!
It’s all about utility. [...]

Tags: Amazon, applications, Atlas, Black Friday, Clicks & Bricks, CompUSA, comscore, connected screens, custom attribution, customer data, customer service, Cyber Monday, data, display ads, ecommerce, experiences, Facebook, instore mobile, internet everywhere, Macy's, marketing, mobile applications, NAU, onilne retail, online ads, online research, online shopping, optimization, physical and digital, retail, ROI, search, Shopping, showrooms, social applications, social marketing, tools, user data, utility, widgets

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

Other good articles this past week / 12.08.08

Issues of Interest
Adults Love Video Games
Top 10 Viral Videos
Shopping catches on with men
Digital Marketing News
US Social Network Ad Spending Growth Lowered
Social Networks and 40-Something Women
Study: Consumers Distrust Corporate Blogs
Network Efficiency Is Double-Edged Sword for Some Publishers
Digital Commerce News
Holiday e-commerce season sales up for early December
10 Wish List Websites For The Holiday Shopping Season
Digital News and [...]

Tags: 40-something women, ad networks, blogs, boomers, corporate blogs, ecommerce, holiday, Men, Mobile, publishers, Shopping, social influence marketing, social marketing, social networking, video games, viral marketing, viral videos, wish lists, Women

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest | No Comments »

Physical stores are changing because of digital interventions

Mobile applications, connected screens are all changing the physical retail business. More and more, stores are becoming showrooms. How does this change the way we market and sell?

business week
Article links:
Please Hold, My Cellphone Is Buying a Gift
Online Retail’s Killer Mobile App Hasn’t Offed Anybody Yet
CompUSA’s bold retail experiment
Amazon: Armed to Beat the Recession
Macy’s [...]

Tags: Amazon, Clicks & Bricks, CompUSA, connected screens, customer service, instore mobile, internet everywhere, Macy's, mobile applications, NAU, onilne retail, physical and digital, retail, showrooms

Posted in Digital Commerce News, Digital Trends, Retail and Product News | No Comments »

Why most marketing-driven widgets and apps are doomed to fail – because they’re ads!

It’s all about utility. Most marketers are taking too much or a short-term view towards these potentially powerful tools.

softpedia
Article links:
Apps: The Newest Brand Graveyard
Musing:
This article does an excellent job of explaining why most apps that are created as marketing tools fail - because they are treated like ads instead of apps.
Apps are very different [...]

Tags: applications, experiences, Facebook, online ads, social applications, social marketing, tools, utility, widgets

Posted in Digital Marketing News | No Comments »