Mele’s Musings

Mobile coupons, please

Perhaps the current bad economy will prove to be the mobile tipping point.

theequitykicker

Article links:
Cents-Off Coupons and Other Special Deals, via Your Cellphone
Prime Time for Mobile Coupons
Why Won’t Mobile Marketing Learn From Online’s Lessons?

Musing:
Mobile programs in which users can get coupons sent to them based on their location, or based on signing up for a specific program are gaining steam, and likely will continue to do so because of the crummy economy.

While not yet quit ready for prime time, the applications are important to pay attention to nonetheless.

Mobile is a potentially very powerful platform for communication, but to get invited to the party, advertisers and companies need to add value to the experience.

In addition, as the last article points out, the mobile industry needs to get out of its own way and allow real-time reporting and optimizing for mobile campaigns in the same way that internet campaigns are managed. This will lower a significant barrier to investment -namely clear, and comparable, ROI.

When these are figured out better, mobile should really take off.

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