Joe’s angle on marketing news you can use.Week of 12.22.08/Top Stories
December 23rd, 2008 by Joe MeleTags: ad standrards, authentic, authenticity, Bike Hero, Clicks & Bricks, connected screens, customer service, Facebook, Gen X, Gen Y, IAB standards, in-store marketing, instore mobile, internet everywhere, magazines, media democracy, media multitasking, millenials, Mobile, mobile advertising, mobile applications, mobile coupons, mobile marketing, mobile shopping, multi-channel, multimedia, multitasking, Net Gen, online advertising, online media, online retail, physical and digital, retail, showrooms, simultaneous usage, social, Social advertising, social applications, social influence marketing, social marketing, social networking, Staples, text advertising, text messaging, texting, TV, tv and online, viral marketing, viral videos, Web 2.0
DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
In a media democracy, which advertising media is most influential?
People are consuming media from all sorts of places, and that is changing the way companies reach out to consumers.
Mobile coupons, please
Perhaps the current bad economy will prove to be the mobile tipping point.
Social & Marketing - authenticity and attention grabbing
What are the highest ideals in marketing - being real, or doing things that grab eyeballs and get people to talk?
More on digital changing the in-store environment
Staples is joining the party, too. Digital signs, the availability of internet and wireless in stores, is forcing retailers to adapt.
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