Joe’s angle on marketing news you can use.
My first year in college was pretty miserable. I was far from home, studying musical theater, and had a roommate named Ted who I think actually believed I couldn’t see him if he was on his side of the dorm room. At least, that’s what he told his “dates.” But, I did make a few [...]
For all of the things that Twitter is or is not, one thing that it does better than almost any other (current) service is tap into the Zeitgeist.
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Regular users of Twitter are well aware of this. Whether it’s the zeitgeist of the people you follow or of the nation, the attractiveness and addictiveness [...]
For many years, marketers have struggled with what to do with mobile. Because mobile phones are so pervasive, so personal, and always with us, they seem like the holy grail of marketing. But why has it taken mobile so long to take off?
The latest research from Universal McCann and AOL helps, I think, make it [...]
Ever since I have been involved in digital marketing (since 1999), the topic of online tracking and its implications on consumer privacy have been discussed. A recent article in the New York Times and another on ClickZ discuss the latest on the topic.
Some feel that tracking is the great promise of digital - allowing advertisers [...]
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