Joe’s angle on marketing news you can use.
Two articles came out late this past week that got me to thinking. One from Media Week covers a study that shows that small ads outperform big ads - which seems counter-intuitive to me. The second from MediaPost covers a conversation with Google’s Chief Economist which talks about how ad position does (or does not) affect [...]
Devasting news was released by Interpret, Warner Bros. Media Lab and the agencies Havas Digital and PHD. What did they find? Users are watching video during work time. The most popular time? Between noon and 3. (Note to self. Have all important meetings and calls in the morning!).
Now, wait a minute. If you are a marketer, [...]
I have long held a belief about Facebook and Twitter that I think is potentially bearing some fruit. Most of this comes from observations about how everyday people use the two services, and the nature of the services themselves. And, a recent article I came across on ClickZ seems to be pointing toward some validity [...]
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