Joe’s angle on marketing news you can use.
In a recent article on iMedia, the author makes a case for how brands can make an emotional connection with consumers online. The author’s take on it? It’s about making ads more targeted and more relevant. The writer’s premise is that we all can recall memorable TV campaigns, but not online campaigns because we are not [...]
The one thing I know about TV is that the less I have to use the remote control, the more I like it. The sooner I can put the remote down and leave it - because I am watching a truly enjoyable program - the better.
When do we normally turn to grab the remote? When [...]
Why do people hang onto old habits despite the fact that plenty of evidence exists to the contrary? For instance, we all know that smoking causes cancer and wearing seatbelts saves lives, but people continue to smoke and drive without seatbelts. And we know that regardless of the carb, fat, or protein count, what makes [...]
I have to admit that I watch TV. Not a ton of it (although my wife might disagree), but enough that I have to say I am a TV watcher. When I watch TV now, I tend not to do it as much “alone.” And by that, I mean with me laptop with me (and [...]
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