Joe’s angle on marketing news you can use.
I have posted several times on the power that data brings to digital advertising. It is truly one of the boons and banes of digital – that it is so highly measurable.
And we are drowning in data. The truth is that we are simply collecting more and more all the time – buzz measurement, [...]
A recent IAB and Bain study announced last week offers publishers a view into why the digital medium is still struggling to be widely considered a branding medium rather than a direct response medium. It is an excellent study, and outlines a few key areas where media companies need to improve.
Rather than trying to recap [...]
I’m all for following the zeitgeist. In a previous posting, I talked about the power of observing in real-time, or relatively real-time, the topics of interest that products like Twitter can expose. I also warned of the dangers we can run into when we over-focus on this data.
Recently, Yahoo disclosed that it is teaming [...]
In all of the hoopla over social changing the way that brands communicate with customers, we have to remember that the basic things that consumers want from brands has not changed.
A few studies highlighted by eMarketer last week can help us keep grounded in what we should be focused on as we evolve our marketing [...]
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