Mele’s Musings » 2010 » January

January, 2010 Archive

Rethinking Media Budgets

January 25th, 2010

How would you estimate the amount of money you spend on food each month?  The simplest way to do it would be to collect all of your receipts from every place you spent money on food and add it up, right?  But what about those snacks and drinks from the vending machines?  And the various [...]

The Great Race: Digital Vs. Traditional

January 8th, 2010

Over the past month, several articles have come out highlighting what we all know to be a growing trend: the blurring of traditional and digital.  At first, I was dismissive of it.  Afterall, I have grown up in digital advertising, and from what I can see, traditional agencies can talk digital, but they still have [...]

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