Joe’s angle on marketing news you can use.
Who woulda thunk it? Facebook has just surpassed Yahoo!  as the 2nd most visited site on the internet behind Google. It certainly validates that social media is huge, and that communication and information surely are the killer apps of the internet.
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But what are the implications of this information? As marketers, we have to [...]
About a year ago, Skittles embarked on a very bold direction. Embracing the chaos and conventional wisdom of the day, Skittles took the “you don’t own your brand, your customers do” creed to the ultimate end. It killed its website and replaced it with feeds from social sites, blog postings, etc.Â
And chaos indeed ensued. The voice [...]
Look, last week when the iPad came out, I was initially unimpressed. It looked like a big iPod touch and was relatively blah. After reflecting on it for a few days, I believe this device could change forever (or, at least for the next several years) what we expect digital experiences to be and how [...]
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