Joe’s angle on marketing news you can use.
AdAge recently ran an article which highlighted the “intrusion” of a commercial message into the 30 Rock program. The article notes that we might be reaching a time when the line between ad and show will blur significantly.
link to video
There are a few interesting things about the article. One is that the article delineated between ads [...]
Coming on the heels of my last posting, I thought the NY Times article on targeted Facebook ads was strangely apropos. Central to the conversation around privacy is the question of what will companies do with my data? In this case, Facebook has found an effective way to turn people off of the promise of [...]
Let me be the first to say that we should all thank them for trying. The IAB is actively trying to manage a difficult and potentially dangerous issue for the advertising industry that, quite frankly, is being miscommunicated by good-intentioned by ill-informed zealots who are trying to protect consumers from something that is not harming [...]
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