Joe’s angle on marketing news you can use.
I know, I know. There is more to social media than Facebook. I get it. But really, what is bigger than Facebook? What is more popular than Facebook?
I am growing tired of the commentary that “there is more to social than Facebook.” True. But that’s like saying there is more to search engines than Google. [...]
“If agencies get out of the control game and get into the only thing that matters is building the brand - - if you have the humility and courage to do that, you have the ability to be more successful.”
So stated Lucas Watson of P&G last week at the Ad Age Digital Conference.
It’s an important [...]
Like evolution, changes come in big pushes, not gradual changes. That’s what it feels like to me over the past few weeks in regards to mobile advertising.
When big changes like this come, things start to feel like they are moving very quickly, and many people’s reactions are to dismiss the changes. Think Twitter and email. [...]
Forget the Kindle. The Kindle was dead as of 9 AM April 3rd, and had been on life support for the previous six months anyway as people put off buying a Kindle until the iPad came out. The iPad, however, is not the Kindle-killer. At least not anymore.
The iPad is the Google killer.
Now I see [...]
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