Joe’s angle on marketing news you can use.
I had the good fortune this year to participate in the creation of the Razorfish Outlook Report, and it was a very enlightening experience. In fact, I was asked to take on the article that probably gets the most scrutiny from the outside, and can raise the most controversial of topics. And this year was [...]
I bet many of you recall hearing the following at meetings and conferences over the past few years: You don’t own your brand. Your customer does.
Really? If you’re like me, this sentiment always felt a little like over-zealous clap-trap.
I think it’s time to admit that this epiphanic belief that was all the rage a few years ago [...]
I’ll never forget one of the first conversations I had with a publisher in my early days as an Account Manager. We called one of the publishers - and to this day I can’t remember who it was - to tell them that we were going to optimize out of their site due to poor [...]
Many agencies and their clients are preparing for the upfronts. It’s an exciting time in TV again. The much anticipated death of TV viewing seems to have been a hoax. While the TV viewing audience is more disperse than in the past, data point after data point indicate that consumers are watching more TV than [...]
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