Joe’s angle on marketing news you can use.
Before anyone gets into a tizzy, let me start by saying that I think the Old Spice Guy ads done recently by Weiden + Kennedy using near real-time video responses were nothing short of brilliant. They will become the gold standard by which all marketers will hold themselves. I know we will start hearing very [...]
It’s an old adage that “you get what you pay for.” And generally I have found that to be true. Whenever I choose something based solely on price, that usually means some sort of sacrifice in terms of quality. I only have myself to blame when my cheap purchase fails to deliver, breaks, etc.My 2nd [...]
I can still recall all of the words to the Big Mac commercial song. And the Sesame Street theme. And, to the great annoyance of my children, any song written by the Beatles, the Stones, the Who, Led Zeppelin, Pearl Jam, Soundgarden, and, yes, even most Duran Duran.Think about it the next time you are [...]
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