Joe’s angle on marketing news you can use.
Faith Popcorn is full of it.
This blog is supposed to be mostly about media and media consumption. So, on its surface, it seems a bit off topic to be taking exception to people like Faith Popcorn and her opinions about consumer purchase habits. But I think there is a connection to be made between opinions [...]
All over the country, including in my own kitchen last week, citizens had the opportunity to discuss the merits of Steven Slater, the flight attendant who decided that shouting expletives and releasing an emergency ramp was a good way to handle on the job frustration. Far be it from me to judge, but the consensus [...]
Imagine a day when you had more control over the ads that you see. I’m not talking about better ad targeting technologies that offer you more “relevant” ads based on your previous actions.
I’m talking about the ability to actually select the ads that you watch, and even offer feedback on ads you have seen which [...]
It’s hard not to see the tidal wave coming. Ad networks, data re-sellers, and remnant inventory aggregators have long been a major part of the online ad market, but it seems recently they are getting much more press, attention, and ad dollars. As more and more media moves to digital, avoiding the tidal wave will [...]
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