Mele’s Musings » 2012 » February

February, 2012 Archive

Will Google deliver the “holy grail” of cross-channel targeting?

February 8th, 2012

A recent Ad Age article indicates that Google is going to try to be the first of a small but powerful group of media/technology companies to target users across platforms. This is something I thought Apple would be the first to do because of the size of the iPhone market, but they are focusing [...]

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