Joe’s angle on marketing news you can use.
About a year ago, Skittles embarked on a very bold direction. Embracing the chaos and conventional wisdom of the day, Skittles took the “you don’t own your brand, your customers do” creed to the ultimate end. It killed its website and replaced it with feeds from social sites, blog postings, etc.Â
And chaos indeed ensued. The voice [...]
A new service called BillMyParents offers retailers a whole new way to get kids to influence their parents.
Ok, so the website is awful - but the idea is great. Â Cnet does a quick review of the site and there are some good comments about it that follow. Â Here is another article from reuters. Â As a [...]
A few very newsworthy items out of RF. Â First is the publication of our 5th annual Digital Outlook Report. Â It’s a great publication, and has tons of valuable information. Â You can get a copy here. Â
Some of the chapters titles, just to get your interest piqued:
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Trends in Social Influence Marketing
Top 10 mobile applications to watch
The [...]
DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
In a media democracy, which advertising media is most influential?
People are consuming media from all sorts of places, and that is changing the way companies reach out to consumers.
thestorytellingshow
Mobile coupons, please
Perhaps the current bad economy will prove to be the mobile tipping point.
theequitykicker
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Social & Marketing - authenticity and attention grabbing
What are the highest ideals in [...]
Issues of Interest
Have Students Graduated from E-Mail?
Report: Over-the-top driving viewership
Study: Mothers Know Best for Online Shopping
All I Want for Tweetmas
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Digital Marketing News
eMarketer’s Predictions for 2009
Online-Video Ads Show Slower Growth .Article
Online Marketers Wooing Minorities More
Comparison Site Visits Down 15 Percent From Last Season
Burger King’s Whopper of a Virginal Search Slip-up
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Digital Commerce News
ComScore Sees No Overall [...]
Perhaps the current bad economy will prove to be the mobile tipping point.
theequitykicker
Article links:
Cents-Off Coupons and Other Special Deals, via Your Cellphone
Prime Time for Mobile Coupons
Why Won’t Mobile Marketing Learn From Online’s Lessons?
Musing:
Mobile programs in which users can get coupons sent to them based on their location, or based on signing up for a specific [...]
Staples is joining the party, too. Digital signs, the availability of internet and wireless in stores, is forcing retailers to adapt.
daylife
Article link:
Staples to Revamp In-Store Marketing
Musing:
Please refer to my previous posting on this subject: Physical stores are changing because of digital interventions
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DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
Physical store are changing because of digital interventions
Mobile applications, connected screens are all changing the physical retail business. More and more, stores are becoming showrooms. How does this change the way we market and sell?
business week
Â
Why most marketing-driven widgets and apps are doomed to fail - they are not ads!
It’s all about utility. [...]
Issues of Interest
Adults Love Video Games
Top 10 Viral Videos
Shopping catches on with men
Digital Marketing News
US Social Network Ad Spending Growth Lowered
Social Networks and 40-Something Women
Study: Consumers Distrust Corporate Blogs
Network Efficiency Is Double-Edged Sword for Some Publishers
Digital Commerce News
Holiday e-commerce season sales up for early December
10 Wish List Websites For The Holiday Shopping Season
Digital News and [...]
Mobile applications, connected screens are all changing the physical retail business. More and more, stores are becoming showrooms. How does this change the way we market and sell?
business week
Article links:
Please Hold, My Cellphone Is Buying a Gift
Online Retail’s Killer Mobile App Hasn’t Offed Anybody Yet
CompUSA’s bold retail experiment
Amazon: Armed to Beat the Recession
Macy’s [...]
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