Joe’s angle on marketing news you can use.
About a year ago, I sat across the table from a top executive of a major company, and he said, very plainly, that he believed all online advertising should drive to an online purchase. That was, in his view, the purpose of digital advertising, and anything else was a waste.
I wriggled in my chair, [...]
In some ways, the news that Facebook may control 5% of online advertising in 2012 from a recent paidcontent.org article should be looked upon as a blessing by those of us in the media business, particularly those of us who are digitally oriented. First, it gives us another significant place to reach customers, and [...]
A little less than a year ago, Google made a $6 billion offer to buy Groupon which, obviously, Groupon shrugged off. Looks like that was a big mistake. Now, analysts are concerned about whether or not Groupon will even make it.
Look, as someone who was on the receiving end of a $6 billion [...]
I just read an article recently about the mobile initiatives craft retailer Michaels has undertaken. While nothing they have done is really earth-shattering from an innovation standpoint, I have to say I like quite a bit the customer-centric approach they appear to have taken and their focus on enhancing the store experience.
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Focusing on [...]
I have been doing some reading lately on the changing media landscape, and some of the trends that are appearing. We have Facebook eating up more than its fair share of online time, Facebook delivering more banners ads than Yahoo, MySpace being sold for $35 million just a few years after it was purchased [...]
I admit it. I love daily deal sites. I have been a member of Woot! for 6 years, have been with Gilt for almost a year, and receive my daily Groupon, my daily Musician’s Friend deal, etc. I am a total sucker for these types of sites and opportunities, much to my [...]
One of the biggest challenges facing some of the most popular sites spurred by the growth of social is in making money. And I mean real money commensurate with their audience. Sites like Facebook, YouTube, and Twitter are all experimenting with ways to monetize their audiences better and justify their huge valuations.
Facebook recently [...]
It isn’t often that I walk into a meeting with super high hopes and walk out confused, but about a year ago, that happened.
We had a get-together with high-level sales folks from iAd (formerly of Quattro) and I was expecting interesting conversation, witty banter, and lots of opportunities for our clients to get an early [...]
A slate of recent articles came out recently on the newly proposed New York Times paywall (here, here, and here). A few have been alarming, such as the fact that the paywall has already been breached using only 4 lines of code. The issue at hand here, however, is not the venerable New York Times itself, but [...]
A few months ago, I posted on the power of ad choice - afterall, if we are going to force consumers to view ads in order to keep media costs down/free, we might as well let them decide what ads they want to see. Results from ad selection tests have been that users generally like [...]
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