Joe’s angle on marketing news you can use.
Faith Popcorn is full of it.
This blog is supposed to be mostly about media and media consumption. So, on its surface, it seems a bit off topic to be taking exception to people like Faith Popcorn and her opinions about consumer purchase habits. But I think there is a connection to be made between opinions [...]
All over the country, including in my own kitchen last week, citizens had the opportunity to discuss the merits of Steven Slater, the flight attendant who decided that shouting expletives and releasing an emergency ramp was a good way to handle on the job frustration. Far be it from me to judge, but the consensus [...]
Imagine a day when you had more control over the ads that you see. I’m not talking about better ad targeting technologies that offer you more “relevant” ads based on your previous actions.
I’m talking about the ability to actually select the ads that you watch, and even offer feedback on ads you have seen which [...]
It’s hard not to see the tidal wave coming. Ad networks, data re-sellers, and remnant inventory aggregators have long been a major part of the online ad market, but it seems recently they are getting much more press, attention, and ad dollars. As more and more media moves to digital, avoiding the tidal wave will [...]
Before anyone gets into a tizzy, let me start by saying that I think the Old Spice Guy ads done recently by Weiden + Kennedy using near real-time video responses were nothing short of brilliant. They will become the gold standard by which all marketers will hold themselves. I know we will start hearing very [...]
It’s an old adage that “you get what you pay for.” And generally I have found that to be true. Whenever I choose something based solely on price, that usually means some sort of sacrifice in terms of quality. I only have myself to blame when my cheap purchase fails to deliver, breaks, etc.My 2nd [...]
I can still recall all of the words to the Big Mac commercial song. And the Sesame Street theme. And, to the great annoyance of my children, any song written by the Beatles, the Stones, the Who, Led Zeppelin, Pearl Jam, Soundgarden, and, yes, even most Duran Duran.Think about it the next time you are [...]
About a year ago, I wrote a post on mobile that I still think is mostly right. My main argument in the article was that advertisers miss the opportunity on mobile precisely because they think of it as an advertising medium.
That is still correct. I do think that iAd and the coming onslaught [...]
For the record, BP has done its part to destroy the Gulf via shoddy planning and unconscionable corner cutting. They deserve every bit of vitriol sent their way. Let’s just get that on the table before we go any further. What has happened in the Gulf is an unmitigated disaster that will take decades (or [...]
I am a sucker for loyalty programs. I am one of those who will go out of my way to book flights or rooms with certain airlines and hotels because of the points. I am a Reward Zone Silver Member at Best Buy, and Gold on two airlines (which only means I fly [...]
