Mele’s Musings » Digital Marketing News

Digital Marketing News

Xbox and Winning

April 24th, 2012

I have to admit, I am a bit of an Apple fanboy, but, I also have to admit, I am a bit of an Xbox fanboy as well.  I imagine this puts me in a tricky situation once the super secretive and highly anticipated Apple televisions come out.
Before that happens, I think it’s worthwhile to [...]

Maybe We Should Stop Making Crummy Ads

March 6th, 2012

Evidently, according to AdWeek, the IAB’s recent Annual Leadership Meeting was full of hand-wringing and commiserating. Why aren’t we getting more ad dollars, they lamented? Why is TV still kicking our butts?
Some posited that it’s because banner ads don’t build brands. Others said “digital scarcity” should be created because, doggone it, there [...]

Will Google deliver the “holy grail” of cross-channel targeting?

February 8th, 2012

A recent Ad Age article indicates that Google is going to try to be the first of a small but powerful group of media/technology companies to target users across platforms. This is something I thought Apple would be the first to do because of the size of the iPhone market, but they are focusing [...]

Digital Brand Media, and the Risks of Black and White Thinking

January 24th, 2012

About a year ago, I sat across the table from a top executive of a major company, and he said, very plainly, that he believed all online advertising should drive to an online purchase. That was, in his view, the purpose of digital advertising, and anything else was a waste.
I wriggled in my chair, [...]

Facebook Hegemony

January 17th, 2012

In some ways, the news that Facebook may control 5% of online advertising in 2012 from a recent paidcontent.org article should be looked upon as a blessing by those of us in the media business, particularly those of us who are digitally oriented. First, it gives us another significant place to reach customers, and [...]

Why Groupon is Struggling

August 18th, 2011

A little less than a year ago, Google made a $6 billion offer to buy Groupon which, obviously, Groupon shrugged off. Looks like that was a big mistake. Now, analysts are concerned about whether or not Groupon will even make it.
Look, as someone who was on the receiving end of a $6 billion [...]

Mobile is Much More than Ads

August 3rd, 2011

I just read an article recently about the mobile initiatives craft retailer Michaels has undertaken. While nothing they have done is really earth-shattering from an innovation standpoint, I have to say I like quite a bit the customer-centric approach they appear to have taken and their focus on enhancing the store experience.

Image link
Focusing on [...]

MySpace and the Challenges of Being a Media Company

June 29th, 2011

I have been doing some reading lately on the changing media landscape, and some of the trends that are appearing. We have Facebook eating up more than its fair share of online time, Facebook delivering more banners ads than Yahoo, MySpace being sold for $35 million just a few years after it was purchased [...]

Is Groupon Bad for Brands?

April 20th, 2011

I admit it. I love daily deal sites. I have been a member of Woot! for 6 years, have been with Gilt for almost a year, and receive my daily Groupon, my daily Musician’s Friend deal, etc. I am a total sucker for these types of sites and opportunities, much to my [...]

The Great YouTube Experiment

April 14th, 2011

One of the biggest challenges facing some of the most popular sites spurred by the growth of social is in making money. And I mean real money commensurate with their audience. Sites like Facebook, YouTube, and Twitter are all experimenting with ways to monetize their audiences better and justify their huge valuations.
Facebook recently [...]

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