Joe’s angle on marketing news you can use.
I have to admit, I am a bit of an Apple fanboy, but, I also have to admit, I am a bit of an Xbox fanboy as well. I imagine this puts me in a tricky situation once the super secretive and highly anticipated Apple televisions come out.
Before that happens, I think it’s worthwhile to [...]
Evidently, according to AdWeek, the IAB’s recent Annual Leadership Meeting was full of hand-wringing and commiserating. Why aren’t we getting more ad dollars, they lamented? Why is TV still kicking our butts?
Some posited that it’s because banner ads don’t build brands. Others said “digital scarcity” should be created because, doggone it, there [...]
A recent Ad Age article indicates that Google is going to try to be the first of a small but powerful group of media/technology companies to target users across platforms. This is something I thought Apple would be the first to do because of the size of the iPhone market, but they are focusing [...]
About a year ago, I sat across the table from a top executive of a major company, and he said, very plainly, that he believed all online advertising should drive to an online purchase. That was, in his view, the purpose of digital advertising, and anything else was a waste.
I wriggled in my chair, [...]
In some ways, the news that Facebook may control 5% of online advertising in 2012 from a recent paidcontent.org article should be looked upon as a blessing by those of us in the media business, particularly those of us who are digitally oriented. First, it gives us another significant place to reach customers, and [...]
A little less than a year ago, Google made a $6 billion offer to buy Groupon which, obviously, Groupon shrugged off. Looks like that was a big mistake. Now, analysts are concerned about whether or not Groupon will even make it.
Look, as someone who was on the receiving end of a $6 billion [...]
I just read an article recently about the mobile initiatives craft retailer Michaels has undertaken. While nothing they have done is really earth-shattering from an innovation standpoint, I have to say I like quite a bit the customer-centric approach they appear to have taken and their focus on enhancing the store experience.
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Focusing on [...]
I have been doing some reading lately on the changing media landscape, and some of the trends that are appearing. We have Facebook eating up more than its fair share of online time, Facebook delivering more banners ads than Yahoo, MySpace being sold for $35 million just a few years after it was purchased [...]
I admit it. I love daily deal sites. I have been a member of Woot! for 6 years, have been with Gilt for almost a year, and receive my daily Groupon, my daily Musician’s Friend deal, etc. I am a total sucker for these types of sites and opportunities, much to my [...]
One of the biggest challenges facing some of the most popular sites spurred by the growth of social is in making money. And I mean real money commensurate with their audience. Sites like Facebook, YouTube, and Twitter are all experimenting with ways to monetize their audiences better and justify their huge valuations.
Facebook recently [...]
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