Joe’s angle on marketing news you can use.
It isn’t often that I walk into a meeting with super high hopes and walk out confused, but about a year ago, that happened.
We had a get-together with high-level sales folks from iAd (formerly of Quattro) and I was expecting interesting conversation, witty banter, and lots of opportunities for our clients to get an early [...]
A slate of recent articles came out recently on the newly proposed New York Times paywall (here, here, and here). A few have been alarming, such as the fact that the paywall has already been breached using only 4 lines of code. The issue at hand here, however, is not the venerable New York Times itself, but [...]
A few months ago, I posted on the power of ad choice - afterall, if we are going to force consumers to view ads in order to keep media costs down/free, we might as well let them decide what ads they want to see. Results from ad selection tests have been that users generally like [...]
In case anyone missed the memo, your brand is now a media company. I know that probably sounds sort of silly to a lot of people, but the internet and social media have changed forever the way companies have to think and act. And it’s not just me saying it. Two articles came out last [...]
More and more, we are going to find people just like Benjamin DeClue who, as the St. Louis Dispatch noted in a recent article ” . . .doesn’t step foot inside a store without his BlackBerry. As he browses the aisles, he multitasks by keeping one eye on the shelves and one on his smart [...]
Creating a marketing campaign takes a lot of time. After all, there are strategies to bake, concepts to vet, plans to approve, ROI to calculate, spots to produce, legal to satisfy, and ads to traffic. And, if you work at a large company, there is a gauntlet of managers, directors, VPs, and C-level execs to [...]
The brouhaha over Taco Bell’s beef is a great case study in how to deal with bad news. While the final outcome is far from decided, Taco Bell’s approach - swift, decisive, and open - was exactly the right reaction. We can argue back and forth about whether or not they have perfectly executed their [...]
A few weeks ago I commented on an article from Ad Age that I believe manipulated the truth. The case was being made that consumers will tolerate more ads when watching online video based on the fact that most consumers watched a video ad in its entirety when it was associated with broadcast TV content [...]
I was reading a recent article from Ad Age which discussed the role of Chief Digital Officer at media companies such as Time, NBC Universal, etc. The premise of the article was that these companies still need or want Chief Digital Officers, but have different approaches to what the jobs mean.
For some, the CDO is [...]
As my colleague Garrick Schmitt recently wrote in an Advertising Age article, we are “periously close to reaching a bubble in the app-internet.” With over half a million apps in circulation (and only like 10% of those for fart sounds or fake call), it is hardly surprising that we are reaching app overload, or that [...]
Tweet This Post links powered by Tweet This v1.3.9, a WordPress plugin for Twitter.
