Joe’s angle on marketing news you can use.
For all of the things that Twitter is or is not, one thing that it does better than almost any other (current) service is tap into the Zeitgeist.
Link to photo
Regular users of Twitter are well aware of this. Â Whether it’s the zeitgeist of the people you follow or of the nation, the attractiveness and addictiveness [...]
Ever since I have been involved in digital marketing (since 1999), the topic of online tracking and its implications on consumer privacy have been discussed. Â A recent article in the New York Times and another on ClickZ discuss the latest on the topic.
Some feel that tracking is the great promise of digital - allowing advertisers [...]
A few months ago, Razorfish and Cafe Mom released a report on Digital Moms. Â Recently, eMarketer released a report on moms online as well, and they refer to it in this article. Â Guy Kawasaki had a good blog posting on it.
Link to Today Show on subject.
What have we learned? Â Some things are not surprises - [...]
A great article last week explains how broadband and streaming services are putting the fear of God into the cable companies.
You can read the Wall Street Journal article here.
We are all aware of the growing trend happening in the telephone space. More and more consumers are cutting back on phone bills by killing their [...]
Papa John’s unveils a campaign using webcams. Â Is it merely banner tricks, or a push into creating new branded experiences for customers? Â Read about it here.
How important is it for a company to have strict social networking strategies? Read about it here.
Will accessing the internet without a browser become more common? Â If you use Google [...]
If you have not yet heard about WolframAlpha, it’s time to get in the know. Â Launched last week, the new search engine could be the middle ground between Google and Wikipedia that we never knew we needed.
A couple of really good articles explain how WolframAlpha works, and why it actually may be a Wikipedia killer [...]
A good article from some of my colleagues at Razorfish on the Twitter Quitter phenomenon.
Copied from here.
Find the article here.
The story will be an interesting one to follow over the next 12 months. Â The once mighty MySpace is on its knees, and how many of us have already forgotten Friendster (or never even heard of them?).
Will [...]
A few very newsworthy items out of RF. Â First is the publication of our 5th annual Digital Outlook Report. Â It’s a great publication, and has tons of valuable information. Â You can get a copy here. Â
Some of the chapters titles, just to get your interest piqued:
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Trends in Social Influence Marketing
Top 10 mobile applications to watch
The [...]
DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
In a media democracy, which advertising media is most influential?
People are consuming media from all sorts of places, and that is changing the way companies reach out to consumers.
thestorytellingshow
Mobile coupons, please
Perhaps the current bad economy will prove to be the mobile tipping point.
theequitykicker
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Social & Marketing - authenticity and attention grabbing
What are the highest ideals in [...]
Issues of Interest
Have Students Graduated from E-Mail?
Report: Over-the-top driving viewership
Study: Mothers Know Best for Online Shopping
All I Want for Tweetmas
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Digital Marketing News
eMarketer’s Predictions for 2009
Online-Video Ads Show Slower Growth .Article
Online Marketers Wooing Minorities More
Comparison Site Visits Down 15 Percent From Last Season
Burger King’s Whopper of a Virginal Search Slip-up
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Digital Commerce News
ComScore Sees No Overall [...]
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