Joe’s angle on marketing news you can use.
DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
Physical store are changing because of digital interventions
Mobile applications, connected screens are all changing the physical retail business. More and more, stores are becoming showrooms. How does this change the way we market and sell?
business week
Why most marketing-driven widgets and apps are doomed to fail - they are not ads!
It’s all about utility. [...]
Issues of Interest
Adults Love Video Games
Top 10 Viral Videos
Shopping catches on with men
Digital Marketing News
US Social Network Ad Spending Growth Lowered
Social Networks and 40-Something Women
Study: Consumers Distrust Corporate Blogs
Network Efficiency Is Double-Edged Sword for Some Publishers
Digital Commerce News
Holiday e-commerce season sales up for early December
10 Wish List Websites For The Holiday Shopping Season
Digital News and [...]
Mobile applications, connected screens are all changing the physical retail business. More and more, stores are becoming showrooms. How does this change the way we market and sell?
business week
Article links:
Please Hold, My Cellphone Is Buying a Gift
Online Retail’s Killer Mobile App Hasn’t Offed Anybody Yet
CompUSA’s bold retail experiment
Amazon: Armed to Beat the Recession
Macy’s [...]
GenerationsOnline/Cyber Monday?/MobileShopping/SocialAndAds
Generational differences in digital: Millenials, GenX, and Boomers
How and what they access is different, but all generations use digital to gather shopping information.
flickr
Do marketers have the wrong Cyber Monday? (And Black Friday is hot online, too, by the way)
Cyber Monday is a created phenomenon. But maybe it’s catching on?
Atlas
Mobile Shopping - changing the [...]
Issues of Interest
2009 to Be Transition Year for TV
Sports Fans Make Great Mobile Targets
Digital Marketing News
Widgets Are Made for Marketing, So Why Aren’t More Advertisers Using Them?
Digital News and Trends
Online Video Viewer Demographics
Retail and Products
What’s Next For Retail In ‘09
Stores become more creative to get shoppers to buy
Tweet This Post Buzz This Post [...]
How and what they access is different, but all generations use digital to gather shopping information.
flickr
Article links:
Millennials’ Tech Affects Work, Shopping
Generation X Marks a Sweet Spot
You’ve Come a Long Way, Boomers, and You’re Online Now!
Musing:
Sometimes what is most interesting is not so much what the differences are, but what is the same. No matter [...]
SocialOverinfluence/OnlineBargains/GoogleTV/18-24YearOlds
Trying something new this week - putting articles together in themes and offering my thoughts on the implications.
How do we listen to customers via social without being overly influenced by the voice of the few?
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much [...]
Issues of Interest
The TV Channel Is Changing emarketer
Behind the Numbers: MySpace and Facebook emarketer
Multicultural Marketing Hot, Success Not emarketer
Digital Marketing News
Marketers to Up Spending in Cable, Online, Mobile in Next 6 Months Ad Age
Report: Web Still Growing Despite Recession media week
What the Semantic Web — or Web 3.0 — Can Do for Marketers Ad Age
P&G Digital [...]
Google (with YouTube) is making a serious run at the Television. Is there no media that is safe from the intrusion and disintermediation that Google creates?
brightcove
Article links:
Rival forecast to catch YouTube
What Is Google Doing in TV?
Where Do Online Viewers Go for Video?
Musing: Google is selling TV ads. Google is already the [...]
Ok, we know they are online a lot, but so what? How do we use that information to reach out to young people and do it more effectively?
flickr
Article links:
Kids and Teens Are Always On
College Student and Teen Web Tastes
Are Young Adults Really Brand-Resistant?
Teenagers’ Internet Socializing Not a Bad Thing
Emerging Media Increasingly Inform Shoppers’ [...]
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