Mele’s Musings

Week of 11.10.08 / Top Stories

GenX/AdSkipping/YouTubeFilms/FracturedCommunity
Where Is Generation X?
Gen X is now 25-44, reaching the core earning (and spending) age, and they are a very digital bunch!

Image: flickr.com
As Ratings Fall, Networks Take on Ad-Skipping
Are unskippable ads really the answer?

Image: flickr.com
Feature films coming to YouTube
YouTube has the audience.  Can it finally monetize them?

Image: youtube.com
The Fractured Web Community Impacts Marketing Focus
A small [...]

Posted in Digital Marketing News, General | No Comments »

How to Avoid Social Media Burnout

Can social media help employees dealing in customer service to balance their lives?

Image: yourSEOmentor.com
Article excerpt:   In a comment to my last post on how to own your customer service experience, Dave Alston states: Many brands are going to be pressured to reduce the amount of money they are investing in marketing and PR. So will [...]

Tags: customer service, Social Media

Posted in Digital Marketing News, Digital Trends, General | No Comments »

The Social Life Of Shopping

A good discussion on what social shopping means for retailers.

Image: zedomax.net
Article excerpt:  Shopping is a social activity. You would think that retailers would be running to figure out everything they can (and should) be doing online to improve their conversion rates by building community and connecting to consumers through online social networking. That was the [...]

Tags: social shopping

Posted in Digital Commerce News, Digital Trends, General | No Comments »

Week of 10.27.08 / Top Stories

NoticeMyAd/BehavioralTargeting/BlogsOut?/YouTubeSpikes
Notice Me: Cutting Through the Marketing Clutter
Is the concept of “notice me” still relevant in the experience age?

Image: focuspower.com
Behavioral Targeting: A Tricky Issue for Marketers
Do we really want to be served information based on our latest activities?

Image: kenfrost.ocatch.com
Twitter, Flickr, Facebook Make Blogs Look So 2004
I guess this post proves I am totally out of it.

Image: [...]

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest | No Comments »

Notice Me: Cutting Through the Marketing Clutter

Is the concept of “notice me” still relevant in the experience age?

Image: focuspower.com
Article excerpt:  Even as customers are constantly bombarded with advertising messages, they are getting progressively better at tuning out the endless stream of come-ons. Companies then typically up the ante and try to out-shout their competitors to draw attention. All of which just [...]

Tags: clutter, experience age, Joe Crump, shouting

Posted in Digital Marketing News, Digital Trends, General | No Comments »

Behavioral Targeting: A Tricky Issue for Marketers

Do we really want to be served information based on our latest activities?

Image: kenfrost.0catch.com
Article excerpt:  “Submission Master Dummy.” That’s the latest come-on the social networking site’s contextual ad server is delivering to “Sluggo” these days. Sluggo might sound like the local high school wrestling coach, but in the real world she’s just Mary, and tonight  [...]

Tags: Beacon, behavioral targeting, consumer control, Facebook

Posted in Digital Marketing News, General, Issues of Interest | No Comments »

Twitter, Flickr, Facebook Make Blogs Look So 2004

I guess this post proves I am totally out of it.

Image: itmanagement.earthweb.com
Article excerpt: Writing a weblog today isn’t the bright idea it was four years ago. The blogosphere, once a freshwater oasis of folksy self-expression and clever thought, has been flooded by a tsunami of paid bilge. Cut-rate journalists and underground marketing campaigns now drown [...]

Tags: blogging, Facebook, Flickr, microblogging, Twitter

Posted in Digital Marketing News, Digital Trends, General, Issues of Interest | No Comments »

YouTube, Other Sites See Spike in Viewers

What will happen when people watch more video online than off?

Image: Jonathan_carpentier.tripod.com
Article excerpt:  YouTube’s audience jumped in September to nearly 82 million unique viewers watching more than 5.3 billion streams, according to the latest figures from Nielsen Online. That’s a huge boost from August, when the site’s 77 million unique visitors checked out more than [...]

Tags: content quality, device agnosticism, online video, reality TV, YouTube

Posted in Digital Trends, General, Issues of Interest | No Comments »

Other good articles this past week

Issues of Interest
Facebook, MySpace reign supreme in mobile market
news.cnet.com
 
Study: Online Viewers More Engaged
tvweek
 
imeem, Good to Bring Sports to ‘Wild Frontier’
mediaweek
 
Consumers Await on Social Networks
emarketer
 
Digital Marketing News
What’s the Right Amount of Online Advertising?
emarketer
 
Marketing Spending Priorities Shift
emarketer
 
Big Spenders Put Local Online in the Mix
emarketer
 
Digital Commerce News
5 Tips for Getting E-Shoppers to Click on ‘Buy’
ecommerce times
 
Online Customer Service: [...]

Tags: customer service, digital advertising, digital music, DRM, ecommerce, Facebook, Google, imeem, local, marketing mix, media spending, Mobile, mobile social, mobile social networking, MySpace, online advertising, online video, social network, social networking, sports, tv and online, Wal-Mart, YouTube

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest, Retail and Product News | No Comments »

Other good articles this past week

Issues of Interest
Why Talk When You Can Text?
emarketer
How to Manage Your Yelp Reviews
entrepreneur.com

Digital Marketing News
High Online Video Ad Costs Could Drop
clickz
Yahoo pitches Madison Avenue with ‘Mad Men’*
LA Times
Digital Commerce News
It’s time to critique your Web site
DM News
Social Media and Shopping Behavior
emarketer
Web Shoppers Gripe the Old-Fashioned Way
emarketer
Digital News and Trends
The Web at Work: A Mixed Blessing
emarketer
Where [...]

Tags: Advertising cost, Complaints, consumer reviews, digital music, iTunes, musi, MySpace, online shopping, online video, social shopping, text messages, text messaging, texting, user reviews, video ads, website design, Work, Yahoo, Yelp

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest, Retail and Product News | No Comments »