Joe’s angle on marketing news you can use.
A new service called BillMyParents offers retailers a whole new way to get kids to influence their parents.
Ok, so the website is awful - but the idea is great. Â Cnet does a quick review of the site and there are some good comments about it that follow. Â Here is another article from reuters. Â As a [...]
A few very newsworthy items out of RF. Â First is the publication of our 5th annual Digital Outlook Report. Â It’s a great publication, and has tons of valuable information. Â You can get a copy here. Â
Some of the chapters titles, just to get your interest piqued:
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Trends in Social Influence Marketing
Top 10 mobile applications to watch
The [...]
DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
In a media democracy, which advertising media is most influential?
People are consuming media from all sorts of places, and that is changing the way companies reach out to consumers.
thestorytellingshow
Mobile coupons, please
Perhaps the current bad economy will prove to be the mobile tipping point.
theequitykicker
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Social & Marketing - authenticity and attention grabbing
What are the highest ideals in [...]
Issues of Interest
Have Students Graduated from E-Mail?
Report: Over-the-top driving viewership
Study: Mothers Know Best for Online Shopping
All I Want for Tweetmas
Â
Digital Marketing News
eMarketer’s Predictions for 2009
Online-Video Ads Show Slower Growth .Article
Online Marketers Wooing Minorities More
Comparison Site Visits Down 15 Percent From Last Season
Burger King’s Whopper of a Virginal Search Slip-up
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Digital Commerce News
ComScore Sees No Overall [...]
Staples is joining the party, too. Digital signs, the availability of internet and wireless in stores, is forcing retailers to adapt.
daylife
Article link:
Staples to Revamp In-Store Marketing
Musing:
Please refer to my previous posting on this subject: Physical stores are changing because of digital interventions
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DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
Physical store are changing because of digital interventions
Mobile applications, connected screens are all changing the physical retail business. More and more, stores are becoming showrooms. How does this change the way we market and sell?
business week
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Why most marketing-driven widgets and apps are doomed to fail - they are not ads!
It’s all about utility. [...]
Mobile applications, connected screens are all changing the physical retail business. More and more, stores are becoming showrooms. How does this change the way we market and sell?
business week
Article links:
Please Hold, My Cellphone Is Buying a Gift
Online Retail’s Killer Mobile App Hasn’t Offed Anybody Yet
CompUSA’s bold retail experiment
Amazon: Armed to Beat the Recession
Macy’s [...]
GenerationsOnline/Cyber Monday?/MobileShopping/SocialAndAds
Generational differences in digital: Millenials, GenX, and Boomers
How and what they access is different, but all generations use digital to gather shopping information.
flickr
Do marketers have the wrong Cyber Monday? (And Black Friday is hot online, too, by the way)
Cyber Monday is a created phenomenon. But maybe it’s catching on?
Atlas
Mobile Shopping - changing the [...]
Issues of Interest
2009 to Be Transition Year for TV
Sports Fans Make Great Mobile Targets
Digital Marketing News
Widgets Are Made for Marketing, So Why Aren’t More Advertisers Using Them?
Digital News and Trends
Online Video Viewer Demographics
Retail and Products
What’s Next For Retail In ‘09
Stores become more creative to get shoppers to buy
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Barcode and merchandise scanning applications are going to be adopted at faster and faster rates. And Amazon’s iPhone app sets a new bar for mobile shopping.
amazon
Article links:
Stores Clueless About Mobile Barcode Scanning Applications?
Amazon.com lets iPhone users search its site by taking a picture
Musing:
WhileTarget gets slammed a bit in the first article, it’s [...]
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