Joe’s angle on marketing news you can use.
SocialOverinfluence/OnlineBargains/GoogleTV/18-24YearOlds
Trying something new this week - putting articles together in themes and offering my thoughts on the implications.
How do we listen to customers via social without being overly influenced by the voice of the few?
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much [...]
Issues of Interest
The TV Channel Is Changing emarketer
Behind the Numbers: MySpace and Facebook emarketer
Multicultural Marketing Hot, Success Not emarketer
Digital Marketing News
Marketers to Up Spending in Cable, Online, Mobile in Next 6 Months Ad Age
Report: Web Still Growing Despite Recession media week
What the Semantic Web — or Web 3.0 — Can Do for Marketers Ad Age
P&G Digital [...]
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much credence to the few who do blog, tweet, etc?
bloggers blog
Article links:
Moms and Motrin
Motrin campaign shows need for informed targeting
Crashing Motrin-Gate: A Social-Media Case Study
Musing: It’s amazing. In the course of only 5 [...]
More and more retailers are taking advantage of the power of social not just to listen to what customers are saying, but to provide improved customer service, communicate with them on a different level, and understand better how they buy.
innovation factory
Article links:
Can Social Networks Predict What You’ll Buy?
GOT 2 HAVE IT
How to [...]
BrandTrust/YouthAndBrands/OnlineShopping/OnlineBargainHunting
Trust as a Tangible Brand Attribute
Brands are built on authentic shared values.
newser
Survey: Youth Are Willing Companions to Online Advertisers
Youth love brands, but is that the same as loving the advertising?
flickr
Online Buyers Use Many Channels
The answer? Give consumers lots of options.
cartoonstock
2008 eHoliday Study - Pre-Holiday Results Released
Survey says what we all know [...]
Issues of Interest
The Gen X Online Shopper
emarketer
Blogs and the Purchasing Decision
emarketer
Digital Marketing News
Facebook Tries to Woo Marketers
WSJ
Digital Commerce News
Retailers fare poorly in natural search results, Conductor study shows
internet retailer
Social media increasingly used by bargain hunters
biz report
Digital News and Trends
If RSS Is Niche Media, Why Use It?
emarketer
Carriers’ future uncertain in “Wild West” of mobile web
network world
Retail [...]
Survey says what we all know - consumers are looking for bargains this year
flickr
Article excerpt: There has been much discussion of late about some rather stark monthly results and the implications for retail sales this holiday season. Last week we released to Shop.org Members the pre-holiday results of our annual Shop.org eHoliday Study (conducted [...]
Issues of Interest
Wired Women an Untapped Goldmine for Package Goods
adage.com
Digital Marketing News
Wall Street Grows Bearish On Online Ad Market, J.P.Morgan Slashes Outlook For Second Time In Two Months
mediapost.com
Facebook Corrals User Comments in Ads
emarketer.com
Antitrust concerns kill Yahoo-Google ad deal
news.cnet.com
Digital Commerce News
Reviews have potent influence, and retailers should court reviewers
internetretailer.com
Shoppers To Spend 1.9% More This Holiday, Compare [...]
SocialBurnOut/SocialShopping/MomBloggers/OnlineAmbassadors
How to Avoid Social Media Burnout
Can social media help employees dealing in customer service to balance their lives?
Image: yourseomentor.com
The Social Life Of Shopping
A good discussion on what social shopping means for retailers.
Image: zedomax.net
Mom Bloggers Fuel Online Brand Talk
This article fuels our findings: moms like to talk about products, and they trust brands who treat [...]
Issues of Interest
Forrester: Social Web Now Mainstream
adweek.com
Mobile Content Still Gathering Steam
emarketer.com
Reach Gamers, and You Reach Their Friends
emarketer.com
The One with the Most DVRs Wins
emarketer.com
Digital Marketing News
Online Ad Spending Will Keep Growing
emarketer.com
Digital Commerce News
E-retailers should listen to their mothers
internetretailer.com
Holiday ‘08 - Good, but Not Great
blog.shop.org
Study: Blogs Influence Purchases More Than Social Sites
clickz.com
Digital News and Trends
Microsoft to rent [...]
Tweet This Post links powered by Tweet This v1.3.9, a WordPress plugin for Twitter.
