Comments for Mele's Musings

Comment on Maybe We Should Stop Making Crummy Ads by Michael

Michael — Wed, 28 Mar 2012 10:42:25 +0000

We need to be thinking about how, when, and why consumers are using PCs, mobile phones, tablets, etc.

Comment on Maybe We Should Stop Making Crummy Ads by MicroSourcing

MicroSourcing — Mon, 19 Mar 2012 09:34:08 +0000

Capturing and addressing consumer experience is a great way of creating ads that resonate with people. Grounding the message helps consumers see how beneficial a product will be for them.

Comment on Choosing Ads Is Different than Wanting Ads by david scacco

david scacco — Mon, 28 Mar 2011 22:42:28 +0000

Joe - agree with you on all fronts but continue to be intrigued by idea of consumers choosing ads. Google ads has some aspect of this - but can it be extend into brand oriented ads?

We are working on this with MyLikes, a social ad platform developed by exGooglers. Would love to get your perspective on our work.

Comment on Manipulating the Truth? by Anthony Galeano

Anthony Galeano — Sun, 27 Mar 2011 22:26:03 +0000

I love all the articles on this site very good information.

Thank you for sharing it with us :).

Comment on Manipulating the Truth? by Chad Warren

Chad Warren — Thu, 04 Nov 2010 18:59:43 +0000

I hadn\’t seen that third one. That\’s embarrassing for Ad Age. You\’d think that the premier advertising industry journal wouldn\’t fall for the \

Comment on Manipulating the Truth? by Gary

Gary — Thu, 04 Nov 2010 18:30:26 +0000

I so agree with what you are saying here. One the first things I do when I come across a stat or data, is check the source. Do they have some agenda for publishing this data? If so, is it skewing their interpretation?

I wanted to add one thing to your points on the second article about the online video advertising. There\’s no way to determine if someone went to a different tab or opened a new browser window while the ad played. Just because the ad played through, doesn\’t equate to people\’s willingness to sit through this \

Comment on Lessons Learned from The Gap Logo Fiasco by rafael

rafael — Mon, 18 Oct 2010 14:39:17 +0000

Abs Thanks

Comment on Lessons Learned from The Gap Logo Fiasco by David

David — Sat, 16 Oct 2010 00:30:58 +0000

The first thing they did wrong was chose a terrible logo design. Had it been any good, none of this would have happened.

I liked your analysis, but I disagree that they needed to consult the customer. Maybe to identify the logo needed to be updated. All they needed was better taste.

Comment on Lessons Learned from The Gap Logo Fiasco by Adam Storr

Adam Storr — Fri, 15 Oct 2010 21:11:58 +0000

Great read! I\’m surprised this logo was able to make it through the company without any apparent backlash (I\’m sure a few people in the company hated it)… I agree they did the right thing by stepping back.

This could have resulted in much larger consequences if they decided not to listen to \

Comment on Lessons Learned from The Gap Logo Fiasco by laurent

laurent — Fri, 15 Oct 2010 16:49:05 +0000

Your analysis is quite relevant.
I think brands have an issue on \’control\’. Between \’trying to keep the control away from the crowd\’ and \’releasing control to the crowd\’. I saw a post relating a story of a big food brand in australia that wanted to rebrand a cheesy product and crowdsourced the name, choose a winner and ending up in the middle of a battle between the camps that loved/hated the new name. They had to backtrack too and apologize.
One thing brand could internalize is that social media is a network. In between them and their customers, there are layers made of people that are \’industry experts\’ \’opinions maker and shakers\’ and those are key to any process where they want customer participation. \’Share\’ control is what they should strive for and it has to be carefully managed so that a brand remains a consistent, proven, unique, promises for all its customers.
L