Joe’s angle on marketing news you can use.
I ran across a few articles this week that just rubbed me the wrong way. On the surface, each seemed pretty reasonable. One argued that TV spots are getting shorter because people have shorter attention spans. Another argued that people don’t have an aversion to TV-like pre-roll ads in online content. And a third argued [...]
Many agencies and their clients are preparing for the upfronts. It’s an exciting time in TV again. The much anticipated death of TV viewing seems to have been a hoax. While the TV viewing audience is more disperse than in the past, data point after data point indicate that consumers are watching more TV than [...]
AdAge recently ran an article which highlighted the “intrusion” of a commercial message into the 30 Rock program. The article notes that we might be reaching a time when the line between ad and show will blur significantly.
link to video
There are a few interesting things about the article. One is that the article delineated between ads [...]
For the 7th year in a row, “next year” will be the year that online video explodes. Incidentally, for the 5th year in a row, “next year” will also be the year that mobile advertising explodes.
Ok, so we’ve heard it time and time again that online video is the next great frontier for digital [...]
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