Joe’s angle on marketing news you can use.
Evidently, according to AdWeek, the IAB’s recent Annual Leadership Meeting was full of hand-wringing and commiserating. Why aren’t we getting more ad dollars, they lamented? Why is TV still kicking our butts?
Some posited that it’s because banner ads don’t build brands. Others said “digital scarcity” should be created because, doggone it, there [...]
A few months ago, I posted on the power of ad choice - afterall, if we are going to force consumers to view ads in order to keep media costs down/free, we might as well let them decide what ads they want to see. Results from ad selection tests have been that users generally like [...]
Imagine a day when you had more control over the ads that you see. I’m not talking about better ad targeting technologies that offer you more “relevant” ads based on your previous actions.
I’m talking about the ability to actually select the ads that you watch, and even offer feedback on ads you have seen which [...]
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