Joe’s angle on marketing news you can use.
How would you estimate the amount of money you spend on food each month? The simplest way to do it would be to collect all of your receipts from every place you spent money on food and add it up, right? But what about those snacks and drinks from the vending machines? And the various [...]
The promise of digital advertising lies in the fact that we can understand more fully what happens to dollars spent in digital advertising than we can on any other medium through the data we collect.
The problem with digital advertising lies in the fact that we can understand more fully what happens to dollars spent [...]
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