Joe’s angle on marketing news you can use.
I recently used Foursquare this weekend when I watched my beloved University of Washington Huskies trounce the Syracuse Orange 41-20. To show my love for the Purple and Gold during the game, I opened the Foursquare app, scanned my options for locations, selected Husky Stadium, and posted “Go Dawgs!!!” Mission accomplished.Sort of.
I did check into [...]
I bet many of you recall hearing the following at meetings and conferences over the past few years: You don’t own your brand. Your customer does.
Really? If you’re like me, this sentiment always felt a little like over-zealous clap-trap.
I think it’s time to admit that this epiphanic belief that was all the rage a few years ago [...]
I know, I know. There is more to social media than Facebook. I get it. But really, what is bigger than Facebook? What is more popular than Facebook?
I am growing tired of the commentary that “there is more to social than Facebook.” True. But that’s like saying there is more to search engines than Google. [...]
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