Mele’s Musings

Making Mobile Work

For many years, marketers have struggled with what to do with mobile.  Because mobile phones are so pervasive, so personal, and always with us, they seem like the holy grail of marketing.  But why has it taken mobile so long to take off?
The latest research from Universal McCann and AOL helps, I think, make it [...]

Tags: Add new tag, instore mobile, iPhone, iPhone apps, Mobile, mobile advertising, mobile applications, mobile internet, mobile marketing, mobile search, mobile social, QR codes, smartphone, text advertising, text messaging, texting, WAP

Posted in Digital Marketing News | 2 Comments »