Mele’s Musings » addressable TV

Yahoo Says Our Biggest Competitor is TV? No Kidding?!?

September 29th, 2010

Well, Carol Bartz got one thing right when she told a crowd recently that their biggest competition was TV. But that hardly seems like a revelation. There has never been a question, as far as I can tell, that the big competition for ad dollars was TV.But I have to disagree with the reason why [...]

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Google TV. Meh.

June 2nd, 2010

Let me be the first to say that I believe video advertising, in whatever form it eventually takes, is going to be a huge deal. I am a firm believer that addressable video on our televisions and interactive video on our PCs and handheld devices are the coming wave, and that advertisers who can figure [...]

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