Joe’s angle on marketing news you can use.
“If agencies get out of the control game and get into the only thing that matters is building the brand - - if you have the humility and courage to do that, you have the ability to be more successful.”
So stated Lucas Watson of P&G last week at the Ad Age Digital Conference.Â
It’s an important [...]
Over the past month, several articles have come out highlighting what we all know to be a growing trend: the blurring of traditional and digital. At first, I was dismissive of it. Afterall, I have grown up in digital advertising, and from what I can see, traditional agencies can talk digital, but they still have [...]
A recent IAB and Bain study announced last week offers publishers a view into why the digital medium is still struggling to be widely considered a branding medium rather than a direct response medium. It is an excellent study, and outlines a few key areas where media companies need to improve.
Rather than trying to recap [...]
It used to be that creative departments were the province of the tragically hip. Â You know who I’m talking about - the cool guys and gals who could get away with wearing wallets on belt chains and wrist watches with leather bands and hair-dos with that look like they took a lot of time to [...]
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