Joe’s angle on marketing news you can use.
I’ll never forget one of the first conversations I had with a publisher in my early days as an Account Manager. We called one of the publishers - and to this day I can’t remember who it was - to tell them that we were going to optimize out of their site due to poor [...]
I have posted several times on the power that data brings to digital advertising. It is truly one of the boons and banes of digital – that it is so highly measurable.
And we are drowning in data. The truth is that we are simply collecting more and more all the time – buzz measurement, [...]
For all of the things that Twitter is or is not, one thing that it does better than almost any other (current) service is tap into the Zeitgeist.
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Regular users of Twitter are well aware of this. Whether it’s the zeitgeist of the people you follow or of the nation, the attractiveness and addictiveness [...]
Are advertisers still measuring success by click-through rate? Apparently so. The fact that there is ANOTHER report out that there is a measure beyond click-throughs solidifies it. OPA, comScore Teamed to Tout Banner Ad Value
And I thought we put that to bed in 2001. Seriously. But I guess we shouldn’t be surprised when the New [...]
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