Mele’s Musings

Will Content and Commercials Merge?

AdAge recently ran an article which highlighted the “intrusion” of a commercial message into the 30 Rock program.  The article notes that we might be reaching a time when the line between ad and show will blur significantly.

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There are a few interesting things about the article.  One is that the article delineated between ads [...]

Tags: 30 Rock, 30 second TV spot, advertising, annoying ads, disruption, Dr. Pepper, interactive, interactive TV, interactive video, TV advertising, video ads, webisodes

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SoCo Goes All Digital

My first year in college was pretty miserable.  I was far from home, studying musical theater, and had a roommate named Ted who I think actually believed I couldn’t see him if he was on his side of the dorm room.  At least, that’s what he told his “dates.”  But, I did make a few [...]

Tags: annoying ads, budgets, digital advertising, media mix, media spending, new media, sourthern comfort

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