Joe’s angle on marketing news you can use.
It isn’t often that I walk into a meeting with super high hopes and walk out confused, but about a year ago, that happened.
We had a get-together with high-level sales folks from iAd (formerly of Quattro) and I was expecting interesting conversation, witty banter, and lots of opportunities for our clients to get an early [...]
Like evolution, changes come in big pushes, not gradual changes. That’s what it feels like to me over the past few weeks in regards to mobile advertising.
When big changes like this come, things start to feel like they are moving very quickly, and many people’s reactions are to dismiss the changes. Think Twitter and email. [...]
Forget the Kindle. The Kindle was dead as of 9 AM April 3rd, and had been on life support for the previous six months anyway as people put off buying a Kindle until the iPad came out. The iPad, however, is not the Kindle-killer. At least not anymore.Â
The iPad is the Google killer.
Now I see [...]
Look, last week when the iPad came out, I was initially unimpressed. It looked like a big iPod touch and was relatively blah. After reflecting on it for a few days, I believe this device could change forever (or, at least for the next several years) what we expect digital experiences to be and how [...]
Are these the companies that you care about most? How do you get your brand on the list?
Picture: bigmarketing.files.wordpress.com
Article excerpt:Â Ask yourself this question: Aside from the company where you or members of your family work, how many companies do you actually care about? We think that for a lot of us, there are only [...]
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