Joe’s angle on marketing news you can use.
As my colleague Garrick Schmitt recently wrote in an Advertising Age article, we are “periously close to reaching a bubble in the app-internet.” With over half a million apps in circulation (and only like 10% of those for fart sounds or fake call), it is hardly surprising that we are reaching app overload, or that [...]
Like evolution, changes come in big pushes, not gradual changes. That’s what it feels like to me over the past few weeks in regards to mobile advertising.
When big changes like this come, things start to feel like they are moving very quickly, and many people’s reactions are to dismiss the changes. Think Twitter and email. [...]
Forget the Kindle. The Kindle was dead as of 9 AM April 3rd, and had been on life support for the previous six months anyway as people put off buying a Kindle until the iPad came out. The iPad, however, is not the Kindle-killer. At least not anymore.Â
The iPad is the Google killer.
Now I see [...]
Look, last week when the iPad came out, I was initially unimpressed. It looked like a big iPod touch and was relatively blah. After reflecting on it for a few days, I believe this device could change forever (or, at least for the next several years) what we expect digital experiences to be and how [...]
Papa John’s unveils a campaign using webcams. Â Is it merely banner tricks, or a push into creating new branded experiences for customers? Â Read about it here.
How important is it for a company to have strict social networking strategies? Read about it here.
Will accessing the internet without a browser become more common? Â If you use Google [...]
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