Mele’s Musings » awareness

Whatever Happened to the Jingle?

July 8th, 2010

I can still recall all of the words to the Big Mac commercial song. And the Sesame Street theme. And, to the great annoyance of my children, any song written by the Beatles, the Stones, the Who, Led Zeppelin, Pearl Jam, Soundgarden, and, yes, even most Duran Duran.Think about it the next time you are [...]

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The Click-Through Rate Must Die

May 10th, 2010

I’ll never forget one of the first conversations I had with a publisher in my early days as an Account Manager.  We called one of the publishers - and to this day I can’t remember who it was - to tell them that we were going to optimize out of their site due to poor [...]

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