Mele’s Musings

Week of 12.01.08/Top Stories

SocialOverinfluence/OnlineBargains/GoogleTV/18-24YearOlds
Trying something new this week - putting articles together in themes and offering my thoughts on the implications.
How do we listen to customers via social without being overly influenced by the voice of the few?
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much [...]

Tags: Amazon, bargain, bargain hunters, beauty.com, Blockbuster, blogging, blogs, brand loyalty, brand resistant, cable, college students, connected class, crime, crowdsourcing, cybercrime, Dell, ecommerce, emerging media, experiences, Facebook, free shipping, Gen Y, Google, holiday, Lively, media spending, millenials, mobile advertising, mobile marketing, mommy bloggers, moms, Motrin, multicultural marketing, MySpace, negative buzz, Net Gen, Netflix, offline sales, online advertising, online buzz, online retailers, online shopping, online video, P&G, promotions, retail, scams, semantic web, social, social applications, social influence, social network, TV advertising, tv and online, Twitter, value, video ads, video marketing, virtual world, web 3.0, wisdom of crowds, word of mouth, Yahoo, Yang, young consumers, youth, YouTube

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

Online shoppers still looking for a bargain

The good news? Although slowing, ecommerce continues to grow even in a down economy. The bad news? It’s really hard to get shoppers to look past online as being a cheap place to shop.

bp2 blogger
Article links:
Web shoppers will shop a bit more online, but less at stores, studies show
Online Buyers [...]

Tags: bargain, bargain hunters, ecommerce, free shipping, offline sales, Online shoppers, online shopping, value

Posted in Digital Commerce News | No Comments »

Week of 11.17.08/Top Stories

BrandTrust/YouthAndBrands/OnlineShopping/OnlineBargainHunting
Trust as a Tangible Brand Attribute
Brands are built on authentic shared values.

newser
Survey: Youth Are Willing Companions to Online Advertisers
Youth love brands, but is that the same as loving the advertising?

flickr
Online Buyers Use Many Channels
The answer? Give consumers lots of options.

cartoonstock
2008 eHoliday Study - Pre-Holiday Results Released
Survey says what we all know [...]

Tags: authenticity, bargain hunters, brand, brand-builders, holiday, multi-channel, Online shoppers, online shopping, trust, values, youth

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

2008 eHoliday Study — Pre-Holiday Results Released

Survey says what we all know - consumers are looking for bargains this year

flickr
Article excerpt: There has been much discussion of late about some rather stark monthly results and the implications for retail sales this holiday season. Last week we released to Shop.org Members the pre-holiday results of our annual Shop.org eHoliday Study (conducted [...]

Tags: bargain hunters, convenience, free shipping, holiday, online customer experience, Online shoppers, online shopping, value

Posted in Digital Commerce News, Retail and Product News | No Comments »

Multi-Channel Shopping Changing Retail

Customers are growing more and more comfortable shopping in multiple channels, but does that make them less loyal?
Picture: amsoftware.com
Article excerpt:  Bargain hunting reduces loyalty. US consumers are increasingly using multiple channels to shop and buy. While researching online and then buying in-store has become common, this consumer behavior is changing consumer loyalties and spending. Multi-channel [...]

Tags: bargain hunters, E-commerce, multi-channel, offline sales

Posted in Digital Commerce News, Digital Trends, General, Issues of Interest, Retail and Product News | No Comments »