Joe’s angle on marketing news you can use.
A little less than a year ago, Google made a $6 billion offer to buy Groupon which, obviously, Groupon shrugged off. Looks like that was a big mistake. Now, analysts are concerned about whether or not Groupon will even make it.
Look, as someone who was on the receiving end of a $6 billion [...]
Coming on the heels of my last posting, I thought the NY Times article on targeted Facebook ads was strangely apropos. Central to the conversation around privacy is the question of what will companies do with my data? In this case, Facebook has found an effective way to turn people off of the promise of [...]
Let me be the first to say that we should all thank them for trying. The IAB is actively trying to manage a difficult and potentially dangerous issue for the advertising industry that, quite frankly, is being miscommunicated by good-intentioned by ill-informed zealots who are trying to protect consumers from something that is not harming [...]
Ever since I have been involved in digital marketing (since 1999), the topic of online tracking and its implications on consumer privacy have been discussed. A recent article in the New York Times and another on ClickZ discuss the latest on the topic.
Some feel that tracking is the great promise of digital - allowing advertisers [...]
Do we really want to be served information based on our latest activities?
Image: kenfrost.0catch.com
Article excerpt: “Submission Master Dummy.” That’s the latest come-on the social networking site’s contextual ad server is delivering to “Sluggo” these days. Sluggo might sound like the local high school wrestling coach, but in the real world she’s just Mary, and tonight [...]
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