Mele’s Musings » bid model

Yahoo Says Our Biggest Competitor is TV? No Kidding?!?

September 29th, 2010

Well, Carol Bartz got one thing right when she told a crowd recently that their biggest competition was TV. But that hardly seems like a revelation. There has never been a question, as far as I can tell, that the big competition for ad dollars was TV.But I have to disagree with the reason why [...]

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Posted in Digital Marketing News | No Comments »

Will Real-Time Bidded Inventory Change Media Planning and Buying Forever?

August 3rd, 2010

It’s hard not to see the tidal wave coming. Ad networks, data re-sellers, and remnant inventory aggregators have long been a major part of the online ad market, but it seems recently they are getting much more press, attention, and ad dollars. As more and more media moves to digital, avoiding the tidal wave will [...]

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Posted in Digital Marketing News | 1 Comment »

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