Mele’s Musings » Bike Hero

Week of 12.22.08/Top Stories

December 23rd, 2008

DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
In a media democracy, which advertising media is most influential?
People are consuming media from all sorts of places, and that is changing the way companies reach out to consumers.

thestorytellingshow
Mobile coupons, please
Perhaps the current bad economy will prove to be the mobile tipping point.

theequitykicker
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Social & Marketing - authenticity and attention grabbing
What are the highest ideals in [...]

Social & Marketing – authenticity and attention grabbing

December 23rd, 2008

What are the highest ideals in marketing - being real, or doing things that grab eyeballs and get people to talk?

adweek
Article links:
Advertisers Face Hurdles on Social Networking Sites
Viral Video Hits Blur the Authenticity Line
The Secrets of Marketing in a Web 2.0 World
Retailers find Facebook friends in hopes of finding sales
Social Networks: Millions of Users, Not [...]

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