Joe’s angle on marketing news you can use.
Let me be the first to say, right here and now, that I am not endorsed by, nor am I paid by any companies to post. Although, I wouldn’t mind it so much. I mean, if anyone out there wants to send me free cans of soda so I can blog about them, go right [...]
SocialOverinfluence/OnlineBargains/GoogleTV/18-24YearOlds
Trying something new this week - putting articles together in themes and offering my thoughts on the implications.
How do we listen to customers via social without being overly influenced by the voice of the few?
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much [...]
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much credence to the few who do blog, tweet, etc?
bloggers blog
Article links:
Moms and Motrin
Motrin campaign shows need for informed targeting
Crashing Motrin-Gate: A Social-Media Case Study
Musing: It’s amazing. In the course of only 5 [...]
This article fuels our findings: moms like to talk about products, and they trust brands who treat them right.
Image: designmom.com
Article excerpt: Many are open to direct contact from brands. More than three-quarters of mothers who blog in the US review products, according to recently released data from Mom Central Consulting. The company also found that [...]
I guess this post proves I am totally out of it.
Image: itmanagement.earthweb.com
Article excerpt: Writing a weblog today isn’t the bright idea it was four years ago. The blogosphere, once a freshwater oasis of folksy self-expression and clever thought, has been flooded by a tsunami of paid bilge. Cut-rate journalists and underground marketing campaigns now drown [...]
Watch out – when blogging becomes more and more of a form of entertainment, not just information, the media shift will only get bigger.
photo: flickr
Article excerpt: “Blogosphere” may not be a pretty name for it, but it is a pretty attractive destination — for women at least, and maybe for marketers courting them, too. According [...]
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