Mele’s Musings

BP Buys “Oil Spill” on Google: Crisis Management Brilliance or Blunder?

For the record, BP has done its part to destroy the Gulf via shoddy planning and unconscionable corner cutting. They deserve every bit of vitriol sent their way. Let’s just get that on the table before we go any further. What has happened in the Gulf is an unmitigated disaster that will take decades (or [...]

Tags: BP, brand, brand management, consumer dialogue, conversation, crisis management, keyword, search, SEM, SEO

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