Mele’s Musings

Week of 11.17.08/Top Stories

BrandTrust/YouthAndBrands/OnlineShopping/OnlineBargainHunting
Trust as a Tangible Brand Attribute
Brands are built on authentic shared values.

newser
Survey: Youth Are Willing Companions to Online Advertisers
Youth love brands, but is that the same as loving the advertising?

flickr
Online Buyers Use Many Channels
The answer? Give consumers lots of options.

cartoonstock
2008 eHoliday Study - Pre-Holiday Results Released
Survey says what we all know [...]

Tags: authenticity, bargain hunters, brand, brand-builders, holiday, multi-channel, Online shoppers, online shopping, trust, values, youth

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

Trust as a Tangible Brand Attribute

 
Brands are built on authentic shared values.
 
newser
Article excerpt:   How do you transform your company’s core values into a business asset you can see and feel? Investing in branding is a good start. Unfortunately, too many companies slow their efforts to a grinding halt after the rollout party to unveil the new website design and [...]

Tags: authentic, authenticity, brand-builders, brands, customer service, trust, values

Posted in Digital Marketing News, Issues of Interest | No Comments »

Mom Bloggers Fuel Online Brand Talk

This article fuels our findings: moms like to talk about products, and they trust brands who treat them right.

Image: designmom.com
Article excerpt:  Many are open to direct contact from brands. More than three-quarters of mothers who blog in the US review products, according to recently released data from Mom Central Consulting.  The company also found that [...]

Tags: blogging, brand-builders, brands, mommy bloggers, moms

Posted in Digital Marketing News, Digital Trends, Issues of Interest | No Comments »

Zappos Shows How Employees Can Be Brand-Builders

Rather than media planning, Zappos focuses on “people planning.”

Picture: photobucket.com

Article excerpt:   Is This ‘Overlooked Resource’ as Important as Paid Ads? Every year Zappos.com, one of the fastest-growing e-commerce sites, publishes a “culture book.” Three hundred pages in length, the book includes written — and often gushy — testimonials from employees about what it means to [...]

Tags: brand loyalty, brand-builders, people planning, Zappos

Posted in Digital Commerce News, Digital Marketing News, Retail and Product News | No Comments »