Joe’s angle on marketing news you can use.
I am a sucker for loyalty programs. I am one of those who will go out of my way to book flights or rooms with certain airlines and hotels because of the points. I am a Reward Zone Silver Member at Best Buy, and Gold on two airlines (which only means I fly [...]
SocialOverinfluence/OnlineBargains/GoogleTV/18-24YearOlds
Trying something new this week - putting articles together in themes and offering my thoughts on the implications.
How do we listen to customers via social without being overly influenced by the voice of the few?
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much [...]
Ok, we know they are online a lot, but so what? How do we use that information to reach out to young people and do it more effectively?
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Article links:
Kids and Teens Are Always On
College Student and Teen Web Tastes
Are Young Adults Really Brand-Resistant?
Teenagers’ Internet Socializing Not a Bad Thing
Emerging Media Increasingly Inform Shoppers’ [...]
Youth love brands, but is that the same as loving the advertising?
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Article excerpt: As any visit to a school full of Hollister- and Abercrombie-adorned students reveals, young people are brand-conscious. A new study shows that many young adults not only buy brands but also talk about them and add brand content to their [...]
Rather than media planning, Zappos focuses on “people planning.”
Picture: photobucket.com
Article excerpt: Is This ‘Overlooked Resource’ as Important as Paid Ads? Every year Zappos.com, one of the fastest-growing e-commerce sites, publishes a “culture book.” Three hundred pages in length, the book includes written — and often gushy — testimonials from employees about what it means to [...]
Are we just targeting the wrong consumers? Why do we obsess over 20 and 30 year olds when the boomers have all of the cash – and they spend it?
Picture: bullnotbull.com
Article excerpt: Baby Boomers in their 40s and 50s not only are at the peak of their earning potential but also are making the majority [...]
Digital Trends
Boldface in Cyberspace: It’s a Woman’s Domain nytimes.com
Survey: Internet primary source of news bizreport.com
TV, Web Vie for Viewer Attention emarketer.com
‘Quarterlife’ gets a Web smackdown latimes.com
TV, the Next Big Internet Application? emarketer.com
Online Video Will Not Replace TV emarketer.com
US Internet Highs and Lows emarketer.com
VideoCensus: 5.9 billion video clips viewed bizreport.com
Why the AOL-Bebo Deal Matters emarketer.com
Digital [...]
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