Joe’s angle on marketing news you can use.
As my colleague Garrick Schmitt recently wrote in an Advertising Age article, we are “periously close to reaching a bubble in the app-internet.” With over half a million apps in circulation (and only like 10% of those for fart sounds or fake call), it is hardly surprising that we are reaching app overload, or that [...]
For the record, BP has done its part to destroy the Gulf via shoddy planning and unconscionable corner cutting. They deserve every bit of vitriol sent their way. Let’s just get that on the table before we go any further. What has happened in the Gulf is an unmitigated disaster that will take decades (or [...]
About a year ago, Skittles embarked on a very bold direction. Embracing the chaos and conventional wisdom of the day, Skittles took the “you don’t own your brand, your customers do” creed to the ultimate end. It killed its website and replaced it with feeds from social sites, blog postings, etc.Â
And chaos indeed ensued. The voice [...]
BrandTrust/YouthAndBrands/OnlineShopping/OnlineBargainHunting
Trust as a Tangible Brand Attribute
Brands are built on authentic shared values.
newser
Survey: Youth Are Willing Companions to Online Advertisers
Youth love brands, but is that the same as loving the advertising?
flickr
Online Buyers Use Many Channels
The answer? Give consumers lots of options.
cartoonstock
2008 eHoliday Study - Pre-Holiday Results Released
Survey says what we all know [...]
I’ve seen it (and I have the phone, so nyah-nyah) and the acting is bad, but it does make you want one. Doesn’t it?!?
Picture: comictan.com
Article excerpt:Â Â One of the most talked-about aspects of the Apple iPhone 3G is an approximately half-hour instructional video on Apple.com that lovingly details each new feature and function. But if [...]
Is it better to respond or to stay quiet when consumers start saying bad things about your online? That all depends on what you are willing to do about it!
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picture: brandautopsy.com
Article excerpt:Â Today’s consumers don’t hesitate to post their comments, good and bad, on the Internet. Here are some tips for damage control . Web [...]
How many brands are really willing to go as far as these companies do in creating personal relationships with customers?
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photo: adweek.com
Article excerpt:Â How these Web 2.0 companies build good relationships to build their brands. Forging strong communities is a key for marketers looking to build brands online. For Tony Hsieh, CEO at Zappos, meeting [...]
Brave companies are allowing customers to truly sound off. Is this positive for a brand or potentially damaging?
picture: bankofamerica.com
Article excerpt:Â Â More big companies inviting customers to sound off online. A Bank of America customer recently posted a scathing online review of the giant financial institution, giving it one star out of five. “I would never [...]
It’s not just product reviews that drive sales – it’s retailer reviews. More and more, customers are using social media to find out what companies they should have relationships with.
picture: buzzmachine.com
Article excerpt:Â Â Among the initial findings of a new study, “Exploring the Link Between Customer Care and Brand Reputation in the Age of Social Media,” [...]
If you want to get personal information from customers, or you want permission to contact them – you better offer them something of value.
picture: branchhome.comÂ
Article excerpt:Â Online retailers face a dilemma: they value the customer information they obtain when shoppers register, but many consumers will abandon a sale if required to register. The solution, Forrester [...]
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