Joe’s angle on marketing news you can use.Digital Brand Media, and the Risks of Black and White Thinking
January 24th, 2012
About a year ago, I sat across the table from a top executive of a major company, and he said, very plainly, that he believed all online advertising should drive to an online purchase. That was, in his view, the purpose of digital advertising, and anything else was a waste.
I wriggled in my chair, [...]
