Joe’s angle on marketing news you can use.
I admit it. I love daily deal sites. I have been a member of Woot! for 6 years, have been with Gilt for almost a year, and receive my daily Groupon, my daily Musician’s Friend deal, etc. I am a total sucker for these types of sites and opportunities, much to my [...]
I bet many of you recall hearing the following at meetings and conferences over the past few years: You don’t own your brand. Your customer does.
Really? If you’re like me, this sentiment always felt a little like over-zealous clap-trap.
I think it’s time to admit that this epiphanic belief that was all the rage a few years ago [...]
In all of the hoopla over social changing the way that brands communicate with customers, we have to remember that the basic things that consumers want from brands has not changed.
A few studies highlighted by eMarketer last week can help us keep grounded in what we should be focused on as we evolve our marketing [...]
Brands are built on authentic shared values.
newser
Article excerpt: How do you transform your company’s core values into a business asset you can see and feel? Investing in branding is a good start. Unfortunately, too many companies slow their efforts to a grinding halt after the rollout party to unveil the new website design and [...]
A small group of people drive most online conversations. What does this implicate for crowdsourcing and conversation with customers?
Image: flickr.com
Article excerpt: Rubicon Consulting’s web practice team recently conducted a broad survey of US web users to understand better how people in the US use the web, with a special focus on web community and its [...]
This article fuels our findings: moms like to talk about products, and they trust brands who treat them right.
Image: designmom.com
Article excerpt: Many are open to direct contact from brands. More than three-quarters of mothers who blog in the US review products, according to recently released data from Mom Central Consulting. The company also found that [...]
50% of US adults will use social networks by 2011 (actually, the numbers may already be that big), but the challenge is finding the right places and the right ways to connect with them.
picture: imeem.com
Article excerpt: Marketers who think bigger is better may want to reconsider, at least when it comes to social media. Ad [...]
Is wisdom of the crowds dead? Will users start turning away from “amateur” generated content?
picture: gallery.nofactzone.net
Article excerpt: If the Internet can make anyone a star, can it turn Barnes & Noble into one, too? The bookseller has taken another step beyond its traditional business into the online publishing world, recently introducing Quamut.com, a site that [...]
Is “My” the “I” or “e” or “.com” when every company decided it needed to put these prefixes in front of their names and products to prove they were hip?
photo: imageshack.us
Article excerpt: IT’S not you, it’s me. Actually, on the Internet, it’s “my.” The Web is awash in sites that begin with that most personal [...]
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