Mele’s Musings » cable

Watch Out Cable! The Coming Paradigm Shift in TV Watching

June 3rd, 2009

A great article last week explains how broadband and streaming services are putting the fear of God into the cable companies.

You can read the Wall Street Journal article here.
We are all aware of the growing trend happening in the telephone space. More and more consumers are cutting back on phone bills by killing their [...]

Week of 12.01.08/Top Stories

December 2nd, 2008

SocialOverinfluence/OnlineBargains/GoogleTV/18-24YearOlds
Trying something new this week - putting articles together in themes and offering my thoughts on the implications.
How do we listen to customers via social without being overly influenced by the voice of the few?
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much [...]

Other good articles the past two weeks / 11.24.08

December 2nd, 2008

Issues of Interest
The TV Channel Is Changing emarketer
Behind the Numbers: MySpace and Facebook emarketer
Multicultural Marketing Hot, Success Not emarketer
 
Digital Marketing News
Marketers to Up Spending in Cable, Online, Mobile in Next 6 Months Ad Age
Report: Web Still Growing Despite Recession media week
What the Semantic Web — or Web 3.0 — Can Do for Marketers Ad Age
P&G Digital [...]

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